3X Posts Reach In 1 Hour: How to Use Hashtags To Succeed?

It’s OK if you have already been using hashtags in your Instagram posts, but no magic happened. Half of Instagrammers experience the same. It’s all because they do not quite understand how hashtags work.

I have already explained that to you in my article about Trending Hashtags on Instagram Right Now. Refresh your memory!



In this article, I explain why you usually fail to increase your posts impressions and share the working strategy to make your posts THRICE more visible and liked.

The main reasons why you fail using hashtags?

I’ve counted 5 major fail points in your hashtag use strategy.

1. You use not relevant hashtags

Sometimes I see that Instagrammers simply use random hashtags that have no bearings to the information they publish. Like in the following example:



First, random hashtags will bring you random viewers, not those users who are interested in the content you provide. Second, using hashtags like #likeforlike and #followforfollow is not worthy of a self-respecting person. Plus, it doesn’t work — even if people come to you, they won’t stay with you longer than for a couple of days.


2. You use only popular, trending hashtags

Popular and trending hashtags differ on the number of times they were used — millions of times. Each new post with them becomes ‘another one’ and stays visible for a short period of time. What do I mean by ‘visible’? No, your post won’t disappear from the search results. It just will come down faster in the search-by-hashtag results. As we know, people usually do not scroll down too much to find a certain content — first 9-10 posts are vital. Thus, you get a couple of seconds of fame time.


3. You use banned hashtags

You may not even know about it, but using particular hashtags on Instagram can lead to shadowban. Read more about shadowban on Instagram: Explanation and 3 ways to bypass.


4. You use a small number of hashtags

You can use up to 30 hashtags. Each of them brings its own audience to you. So why are you still putting just a couple of them? You have a free promotion tool, give it a full play!


5. You do not update hashtags

That’s the most vital point — the reason why I decided to write this article. All hands on deck — read on!

How to use hashtags and what do I mean by ‘update hashtags’?

The strategy is simple:

“You post a photo/video/carousel with one hashtags set (high-frequency tags), in 10 minutes you change it to the set of less frequently used hashtags, and in 4 hours you change it to the set of rare hashtag.s”

I will explain:

High-frequency (popular) hashtags are good, but they stay ‘reachable’ not for long — 10 min maximum. Thus, in 10 minutes, you replace them with the less popular hashtags with which your post stays at the top a bit longer — up to 4 hours. Thus, after you have collected all the impressions possible from the first two sets, complete the last step — update hashtags for the last time, for rare hashtags. The post with these hashtags will remain in the top Recent posts for a long period of time.




6. Switch to 4 hours and write the last variant with rare hashtags;
7. Schedule post or publish immediately.

Your caption will be updated automatically. No more action required — you just observe how your post collects its likes and comments. But there remains a question:

Where to find 90 best hashtags grouped by frequency of use?

Hint: Enter 2-5 Keywords, upload a photo, or paste a URL and get 3 Lists of hashtags: Frequent, Of average use and Rare. Copy 30 from each column in stages.

I hope I managed to answer how to use hashtags on Instagram! If you have got any questions, hit me up in comments!