It takes special chemistry between the content creator and the digital community to make your social media worth following. Instagram is a 100% catalyst to deepen your social network, as proven by 80 percent of marketing professionals who have already integrated the photo and video-sharing app into their business promotion strategies.
With 200 million Instagrammers visiting at least one business profile daily, it seems propelling your profile to the top should be an overwhelming priority. Yet, those who operate in the affluent niches are lucky to escape bending over backward right from the start. Or at least be able to put less effort into it.
In the article, we will talk about why fashion and beauty areas are a perfect pick, consider successful cases, and figure out the power of hashtags.
What Makes Beauty & Fashion a Safe Bet for Content Creators
Before we get into the numbers, let's agree that by content creators we mean both brands that will sell on the platform and influencers whose main focus is advertising, since all two categories actively upload content to Instagram and participate in content rankings.
This way, 65 % of teens discover and buy beauty products through social media and influencers, which explains 96% of beauty brands on Instagram. Kylie Cosmetics and Anastasia Beverly Hills accounts boast 25 M and 20 M followers respectively. Yet, they are still behind Zara and Shein, which are in TOP-3 of the most followed brands. Oh, here is a fun fact with the Instagram official account taking the first place, but you hardly need this knowledge unless you are an X recent owner.
Anyway, the fashion niche is clearly on the rise and is expected to have revenue $746,80 billion in 2024. Brands feel comfortable on the platform and seem mainstream in account managing approaches. So, there is not a lot of beacon of hope to find the mine of inspiration there.
Things are totally different among influencers in a dynamic competition for fresh auditory. They have to be authentic to thrive.
Check out big names in the industry!
@no_limbs_ and the Most Stunning Make Ups
The account of Briel Adams-Wheatley with over 367 M followers is to start our selection. Even if you are far from powders and brushes, subscribe just to remind yourself the sky is your limit.
A woman who has no limbs managed to build a huge following by sharing makeup tutorials. It sounds incredible, but this is a true story.
Briel was born with Hanhart Syndrome, which caused malformed extremities. As the condition is ranging widely on a case-by-case basis, the girl having no arms from the shoulder joint and legs suffered a severe pathological form.
Her biological mother abandoned the child at birth, but fortunately, Briel was adopted by a loving family who raised her incredibly self-sufficient, despite her limitations.
Briel makes a living by doing the job she likes. The girl is an artistic prodigy. People are left speechless when seeing the stunning makeup Briel creates without using her hands for that like this spectacular evening look by the influencer with false eyelashes, smoky eyes, contouring made, and glossy lips.
The feed mostly features makeup tutorials, but the page is full of a variety of content. In addition to the obviously related hair styling videos, the girl develops her culinary talents, and in general shares lifestyle posts.
Being through a bullying period and suicide attempts, the girl is happily married, does what she loves, and serves as a true example of how to maintain a zest for life no matter what.
@robertwun and the Сutting-Edge Designs
Robert Wun, a British designer of Chinese descent, has made a name for himself on the international fashion scene with his unique approach to design and creativity. A graduate of the London College of Fashion, Wun founded his label in 2014 and quickly gained attention for his unorthodox and visually arresting collections. Particularly notable is his work with pleats and shapes, as well as his use of strong contrasts of color and texture in his garments. Woon is known for his natural and science fiction inspirations, which are evident in his collections, which often feature plant motifs and abstract shapes.
The Spring-Summer 2024 collection, presented at Paris Fashion Week in 2024, stood out with graphic black, white, and red outfits, as well as monochrome looks that created complex layers and textures. This collection reflected his ability to combine technical skills with artistic vision, making him one of the most promising designers of his generation.
Throughout the FW24 collection, Wun explores the passage of time through the progression of seasons, symbolizing life’s cycles. His designs feature wide-brimmed hats and vivid mermaid skirts on sculpted silhouettes, adding to the collection’s dramatic and theatrical effect. Butterfly appliqués on kintsugi coats symbolize metamorphosis and nature’s awakening, while pink cherry blossom embroidery on monochrome gowns highlights the beauty of impermanence.
The most eye-catching publications were posts of the passing of time, the four final looks represented, respectively, the skin, flesh, bones, and soul, in a sort of progressive stripping off, both physical and spiritual. The most impressively rendered were the flesh and the bone. The flesh was a blood-red slender sheath entirely covered in bugle beads that were sewn standing up as spikes and not flat as they’re usually embroidered.
The wow effect is enhanced by the representation of the bones. A skintight black jumpsuit was surmounted by a half-skeleton mannequin that dangled ominously at every step.
Robert Wun’s account is hands down heaven for innovation, growth, and unyielding creativity. His stunning craftsmanship and evocative silhouettes, leave an indelible mark on the fashion landscape, inviting fashion enthusiasts to embrace the eerie beauty of his world.
@cazavedor and Her Vibrant Everyday Outfits
Carol Morais is a Portuguese fashion influencer and model. Despite being involved in catalog shooting, her bright personality goes far beyond mainstream minimalism. The account is a real manifesto of cheerful clothing. No cohesive IG grid in monochrome or pastel colors. Get ready to indulge in gaudy aesthetics with colors and prints riot, ruffles, and fringe abound. In other words, everything is in excess and it's amazing!
The girl’s style does not always resonate with the audience. Still, the influencer sticks to her inner sense of beauty and has no issues with cracking jokes about it.
You shouldn’t pass through this powerhouse. Even if fashion is not your thing, Carol's account is a real color therapy. Don't miss the chance to pick yourself up!
You might be wondering how we managed to find three content creators with such different vibes. Well, hashtags are the answer. In the case of Brielle and Carol, it was #fashion and #streetstyle. Mr. Wun, finding the page through Cate Blanchett, whom he once tagged, was pure luck. The designer uses a personal hashtag #robertwun, so it is a more when-you-know-you-know case.
So it's time to figure out the best-performing hashtags to streamline your account.
A Relevant Collection of Beauty&Fashion Hashtags for Better Account Rankings
Such a specific attribute as a personal hashtag works well for people who have already earned a name in the digital environment. Again, even movers and shakers might have issues with attracting fresh blood.
Those who want to steadily expand their coverage should opt for more general alternatives.
Here is a list of beauty & fashion hashtags that come of use for both a beginner and an experienced influencer.
Basic beauty& fashion hashtags
Top 10 beauty& fashion hashtags
Related beauty& fashion hashtags
Trending beauty& fashion hashtags
Medium frequency beauty& fashion hashtags
Rare beauty& fashion hashtags
If you still haven’t drafted your perfect set, turn to the Hashtag Generator by Inflact to get things covered!
To Crown It All
Success stories are always inspiring, but you don’t have to be someone else to get noticed in the fashion and beauty niches. The best thing you can do is show your true colors. There’s nothing wrong with having role models or following a few thriving accounts, but still do it your way to avoid being pigeonholed into generic content. To reduce the risk of being invisible to IG’s algorithms, adjust your hashtag strategy to ensure high search rankings.
